Homeproud Website Building & Branding Strategy

Design Problem
This is a freelance project that involves guiding the client, Homeproud, an e-commerce business specializing in home products, through each stage, from initial design concept to final deliverable, with comprehensive support provided throughout the process. Homeproud is looking to reduce its dependence on third-party platforms due to increasing fees by establishing its own branded website, which includes the creation of a distinctive logo and a comprehensive website design using WordPress.

Solution
I began with market research to identify the target audience and analyze competitors. Through discussions with the client, I gained insights into their brand values and long-term goals, which informed the development of a cohesive brand concept. I carefully selected a typography and color palette that would communicate the brand’s identity, friendly and welcoming, and created a logo that aligns with the client’s vision.
Additionally, I designed marketing collateral and brand guidelines to ensure consistency in future branding efforts. Once the brand identity was established, I applied the concept to the WordPress website, creating a user-friendly and visually appealing online presence for Homeproud.