Studi Multiplatform Mass Media Campaign

Design Problem
The client, Studi, is launching a new business offering online learning courses that are highly flexible. With Studi’s platform, students can learn remotely at their own pace, accessing a wealth of resources anytime. The client requested a cost-effective multiplatform advertising campaign to raise brand awareness across different media channels.

Solution
I began by researching the target market and identifying the platforms that would resonate most with Studi’s audience. After careful analysis, I selected a combination of magazine ads, bus shelter advertisements, and Instagram campaigns. These channels work in synergy to effectively reach and engage the target demographic, boosting awareness of the brand. The design features a color scheme and illustration style that appeal to a younger audience, with blue representing trust and calmness, and yellow providing a contrasting pop to capture attention. This combination ensures that the campaign is both visually striking and emotionally aligned with the brand’s goals.