NasClear Logo and Package Design

Problem
The challenge was to design packaging for NasClear's three allergy medicine variants—Lite, Plus, and Kids—that clearly communicated their purpose, targeted different audiences effectively, and maintained a cohesive brand identity. Additionally, the design needed to visually convey the product’s allergy-relief purpose while appealing to its respective target audiences.

Solution:
To address this, I began by creating a simple, abstract flower logo symbolising allergies and relief, ensuring it worked seamlessly across all product variants. I chose Avenir, a clear and friendly sans-serif font, to emphasise clarity and approachability. For the packaging design, I implemented distinct colour schemes for each product:

Lite: A calming blue to reflect a soothing, low-dose option.
Plus: A vibrant purple to signify effectiveness and high potency.
Kids: Hand-drawn flower elements and a light blue and orange palette to create a playful, child-friendly feel.
This solution provided a cohesive visual identity for NasClear while effectively addressing the unique needs and emotional responses of each target audience.