Cadbury Shockolate Logo & Package Design

Design Problem
Cadbury tasked me with creating branding and packaging designs for their upcoming Halloween campaign. This included designing a themed bucket and individual candy wrappers. Additionally, the client requested shop wobblers that would align with the overall packaging design.

Solution
Working within Cadbury’s brand guidelines, I developed the logo and packaging using Adobe Illustrator. The design was tailored to appeal to young children, the primary target audience, incorporating a playful paper art style that aligns with current trends. I also selected fonts that are both engaging and easy to read, enhancing the overall accessibility and fun of the product.
I also researched various paper stock options, considering both quality and cost, and developed a budget for the entire campaign. In addition, I created a detailed mock-up of the design to provide a more accurate visual representation of the final product, ensuring it effectively showcases the concept and aligns with Cadbury’s brand standards.