Fresh Fork Co. Food Ordering App Prototyping

The process of designing the brand identity for Fresh Fork Co. began with a focus on fresh and healthy food, emphasising transparency with ingredients and catering to dietary preferences like gluten-free and vegetarian options. The brand is anchored by a soft pastel green color palette, chosen to reflect freshness, health, and approachability. The logo, featuring a hand-drawn fork, encapsulates the organic and wholesome nature of the brand. Extending this identity to the app, the design incorporates the same pastel green palette and organises content into intuitive tablets for easy navigation. Designed for health-conscious users with fast-paced lifestyles, the app prioritises simplicity and functionality. It includes features such as account creation, order history tracking, and a one-click re-ordering system, making the experience seamless and efficient. The design merges aesthetic appeal with practical usability, creating a cohesive and user-centric food ordering experience.