Bus Shelter Motion Graphic Advertisement

Problem
The travel company needed a motion graphic advertisement to promote its rainforest travel packages, which include unique experiences like exotic wildlife sightings, local community visits, and rainforest camping. The challenge was to create a visually engaging ad that effectively captured the attention of passersby at bus shelters while delivering key information about the travel packages with in a 30s format. Consistency with the company’s brand identity was also essential.

Solution
To address this, I began by researching the target audience to understand their interests, such as adventure, nature, and cultural exploration. I then developed a logo and a comprehensive style guide to ensure consistent branding throughout the advertisement.

Using this foundation, I created a storyboard tailored to the bus shelter format, emphasizing bold visuals and clear messaging to grab attention in a high-traffic, time-limited environment. The final 27-second motion graphic advertisement features dynamic animations showcasing highlights of the travel packages, such as exotic animals, lush rainforests, and engaging cultural experiences. The ad effectively conveys the company’s identity and offerings in a compelling and visually appealing way, designed to attract the interest of commuters and passersby.